Upwork (formerly Elance and oDesk) is the world's largest online marketplace for professional freelancers.
A change agent within the organization, I created a culture around the importance mobile products that was previously absent. I designed and delivered brand new iOS, Android and mobile web products in my first year.
I conceived, designed and launched a new product feature, Upwork Messenger, for remote work collaboration. It replaced an antiquated web based email-like communcation with a modern streamlined chat based collaboration rooms with real time messaging and file sharing.
I managed and mentored a team of UX/UI product designers and researchers. I'd get my hands dirty to design, test and validate products. Developed and presented product strategy and design team updates for senior leadership review.
Created strategy, designed and delivered brand new iOS, Android and mobile web products in my first year.
Complete visual re-design of iOS, Android and Mobile Web Site for new Upwork brand.
Hired and managed design manager, prinicpal designer, user researchers and mobile designers.
Nourish the career and growth of individuals on the team.
Established UX/UI design culture and prinicples for the new, post-merger company.
Role: Director of UX Design
Team: Mobile and Messaging
Category: Marketplace, Enterprise, Freelancers