Designed a complete Olympics experience for a broad user base. Unlike that of our typical "sports fan", the Olympics attracts many casual sports users who would not otherwise be interested in sports. Helped develop a product strategy around user profiling and testing, and iterated design while adding community and customization features.
The result was greater than expected, beating NBC and EPSN in user visits and in the end averaging 4.7 mil unique users a day. Users initially went to NBC, but then shifted to Yahoo!, stayed at Yahoo! and referred their friends to Yahoo! In contrast, NBC's site is confusing, disorganized, very slow loading and littered with ads.
Role: Design Manager and Lead Designer
Category: Sports, News
Source: Neilsen Netratings